Line sheets should not go to every Gmail that types ‘wholesale prices pls’. The form should ask for the shop’s URL, where they resell (ZIP or postcode), and the buying entity so you can protect MAP and credit.
Notifications to wholesale@.
Keep those extra fields on.
Say you review inquiries, not that prices are on the next screen.
Log the decision on the row.
A wholesale inquiry is a retailer or distributor asking to buy at trade. US brands worry about MAP and Amazon leakage; UK brands worry about discount culture and which organisation will actually pay the invoice. The form is a gate: enough proof they are a shop, not a consumer hunting 40% off.
You will still run a credit application later. This page only decides whether a human sends a line sheet or a polite no.
Fake boutiques collapse when you ask for a URL and a resale location.
Do not publish net-30 terms on the public page. Talk terms after you like the shop.
Trade shows fill notebooks. The website catches everyone who did not get a badge.
The page Google already ranks if you give it a real form.
Useful. You still want a direct path for brands that care about mix.
Transcribe into this form so territories are visible.
Build it after you have fifty accounts, not before the first line sheet.
DTC brands on static or Shopify-lite themes can Put the form on /wholesale without installing a B2B app yet.
Territory: a US ZIP cluster and a UK postcode cluster can conflict. Capture both so sales does not double-book a city.
It is the inquiry. A credit application can follow with bank refs off this page.
State it in copy if it is firm. Do not hide it until the third email.
Collect via a secure link after qualification, not as a public file field.
Ask Incoterms and country in the message before you quote.