Reporters on deadline will not fill a 12-field marketing form. The form should ask for outlet, deadline, and the question so US and UK press offices can respond in hours, not in a CRM nurture stream.
Instant email to whoever is on press duty.
Vague ‘media’ is usually a pitch in disguise.
Boilerplate, images, then the form.
A short ‘no comment’ beats silence.
A press inquiry is a journalist asking for comment, data, or access. US outlets and UK titles both work to clocks that do not care about your lead-scoring. Outlet plus deadline is the whole qualification. If those are missing, it is probably not press.
Do not put this into the same inbox as sales. A reporter who gets a demo sequence will write that down.
Every extra marketing field is a reason they email a personal address instead.
Link a boilerplate and image pack so routine asks never hit the form.
HARO and similar are inbound. Your /press URL is for people who already know the brand.
Next to the boilerplate. Notifications to comms, instant.
Still harvestable. Use the form as the public CTA and keep press@ as a redirect.
Offer this URL. Some will ignore you; that is journalism.
Fine. The agency can fill this so you still have a row.
Newsrooms expect a fast static page. Put the form live; skip the chatbot.
Embargoes and ZIP or postcode of an embargoed event can live in the message. Do not invent extra fields for rare cases.
Policy in copy. Many teams still help; some cannot.
Use this or the media request form if you split broadcast.
They should say so in the message. Your comms policy still applies.
Publish an on-call path. A form alone is not a crisis plan.