Homeowners and facilities managers Google ‘free estimate’ then bounce when the only CTA is a phone number. The form captures job ZIP or postcode, a preferred date, and the scope so your estimator is not guessing from a voicemail.
Send notifications to the estimator’s mobile email.
Keep the ZIP or postcode extra field checked.
Do not make them hunt a contact page.
Reply with two times; do not send a 20-page brochure first.
An estimate in trades is a ballpark that usually needs a visit: roof, kitchen, HVAC, or a UK loft conversion. US homeowners talk in ZIP-level service areas; UK customers talk in postcode districts. The form is the appointment seed, not the final figure you would stake a margin on.
Unlike a product quote, the ‘request type’ and preferred date matter because diary capacity is the scarce resource. The form uses the request pack so those fields exist before you copy anything.
Wasted site visits come from missing access notes and the wrong postcode, not from missing middle names.
Ask them to link photos in the details box. You do not need native uploads on day one.
Lead marketplaces sell the same job three times. A form on your domain is yours.
Each trade page can share one form with a request-type select.
Useful overflow. Terrible as your only intake if you care about margin.
Not a job record. Move them to this form in the first reply.
Keep it. Put the form first for after-hours US and UK traffic.
Many sole traders have a Squarespace one-pager. get the lead on your phone without a CRM tax.
Spell out whether you cover a US metro ZIP list or a UK postcode radius so you can decline politely from the dashboard.
Usually no. Your local rules and the wording on the PDF you send later decide that. This form only books the conversation.
Link in details, or add a file field on the form.
You still get the postcode or ZIP. Decline fast so they are not waiting.
Not at first. Preferred date plus a human reply beats a Calendly maze for emergency work.