‘Book a demo’ that only asks for an email fills calendars with students. The form captures company size, a preferred date, and what they want to see so US and UK AEs can accept or reroute before a Zoom link goes out.
SDR notifications, not a founder’s personal Gmail forever.
Those two save the most calendar pain.
Two doors, one Form ID is fine.
Do not auto-book junk.
A demo request is a meeting ask with product intent. US SaaS teams often route by employee band; UK teams may also care whether the buyer is a public-sector organisation. The request pack’s date field is the preferred slot, not a live calendar—Calendly can follow once an AE says yes.
Self-serve product tours belong above the form. This page is for people who still want a human.
AEs ghost forms that look like a security questionnaire.
If you disqualify below a seat count, say so. Surprise rejection after a form feels like a scam.
Instant Calendly is kind to buyers and cruel to AE focus time.
Best when qualification is real and volume is moderate.
Best when every lead is worth 30 minutes. Rare.
Good for expansion. Weak for first-time enterprise.
Offer it. Keep this form for people who still want live.
Many Series A sites are still static HTML plus a blog. Publish the form on /demo and send it to the SDR lead.
Time zones: preferred date without a ZIP or postcode is fine; ask ET versus UK in details if you do not use Calendly next.
Offer both. Tours convert self-serve; this form converts high-touch.
Link your trust page. Do not put a 40-question SIG on this form.
Ask attendee count in details.
Remind by email. The form cannot enforce it.