Instagram DMs are where collaboration ideas go to die. The form should ask for the idea, audience or reach, and a contact so US and UK brand teams can compare pitches in a dashboard instead of a founder’s personal account.
Digest is fine; volume will surprise you.
You can still ignore vanity metrics, but you need a number.
‘Collab? Link in bio’ should be this page.
Silence creates repeat DMs.
A collaboration request is usually a creator, publication, or complementary brand proposing a joint story, drop, or event. It is softer than a reseller partnership and noisier than a press inquiry. Audience or reach is the field that separates a real list from ‘we have vibes’.
Brand legal will still want usage rights later. This form only captures the pitch.
Without reach and a date, every collab is ‘sometime on social’.
State whether you pay, gift, or only do organic. Ambiguity invites a hundred unpaid pitches.
A public form is how you stop the intern from promising a drop in DMs.
Linked from social bios. That is the entire distribution plan for many brands.
Aspire, Grin, and similar when you have budget. This form catches inbound.
Send them the URL so media kits land as rows.
QR to this form beats a pile of cards.
Brand sites are often Webflow. Publish the form and notify the social lead, not sales.
If the collab is a US pop-up versus a UK one, ask ZIP or postcode of the event in the message.
A URL to the profile is enough at first.
Ask in the message. Do not assume.
Do not collaborate with children via a public form. Have a policy.
Your campaign must disclose. The form is not that disclosure.