Print catalogs still convert in furniture, lighting, and industrial line cards. The form captures who wants the book, whether they need print or PDF, and a mailing ZIP or postcode so the fulfilment house is not guessing.
Notifications can be daily digest, not instant, unless print SLA is tight.
Trade versus consumer changes the SKU of the book.
Repeat on the contact page for people who hunt ‘catalog’.
CSV with ZIP or postcode columns they already understand.
A catalog request is a signup with a shipping problem attached. US buyers still like a thick book on the coffee table; UK interior designers often want the PDF the same afternoon and a printed organisation pack for the studio. Interest type on the signup pack lets you separate press, trade, and consumer so you do not FedEx a 2kg book to someone who only wanted a lookbook email.
Treat the row as consent to mail plus a fulfilment ticket. Your privacy policy still has to say how long you keep the address.
Postage is the tax you pay for a missing apartment number or a fake postcode.
Offer PDF by default. Print should be an opt-in in the message or a select you add after copy.
A warehouse in New Jersey and a fulfilment house in the Midlands can share one form.
The classic ‘request a catalog’ footer link, finally with structured data.
Meta can dump emails. You still need this form for people who arrived organically.
Transcribe into the same form so the mailing list is one list.
Keep those for pricing. Consumers should not need a login for a lookbook.
Fashion and furniture sites are often static image grids. Publish the form in the footer of every collection page.
Fulfil US ZIP and UK postcode from two pick lists in the dashboard; do not ship Royal Mail stock from a US warehouse without checking.
You need a lawful basis and a way to stop mail. The form is not that policy.
Include an unsubscribe in the email you send; the form just captured the address.
Ask country in the message or add a country select after copy before you promise print.
Only if they also want email. Keep the interest select honest.