Consumer contact pages collect returns and ‘is this in stock’. Trade needs company, role, and why they are writing. A B2B form sends a US plant buyer and a UK organisation’s procurement lead into a commercial queue.
Different from consumer support.
Those two fields are the B2B tell.
Do not reuse the consumer contact page.
Partnership versus purchase in the dashboard.
B2B contact assumes the visitor represents a company: they have a role, a legal entity, and a reason that is not a consumer return. US industrial sites and UK trade counters both fail when the only form is the consumer one with a smiley placeholder.
You still should not ask for DUNS or Companies House numbers on the first page. Role plus company is enough to start.
Founder versus accounts payable is a different conversation.
Link wholesale and dealer forms if those are the real intents hiding under ‘contact’.
LinkedIn DMs do not create a ticket in your warehouse.
Separate from the consumer contact URL.
Later. This form is the handshake.
Transcribe into the same form.
Incumbents only. Inbound still needs this.
Line-card sites are static more often than DTC. Publish the form on /business and notify the trade desk.
Plant ZIP versus UK postcode in the message is how you assign the right regional manager.
Link that generator. Do not underwrite on this page.
Ask them to list ZIPs or postcodes in the message.
A one-line link back to support saves everyone.
Send one after you like the inquiry. A checkbox is weak.