Running a fundraiser or campaign as an individual or small nonprofit? Here's everything you need to know about accepting one-time donations online — what platforms take, what PayPal actually costs, and how to pick the right setup.
MyFormConnect Team
12 min read
If you've ever tried to raise money online — for a community event, a personal cause, a small nonprofit campaign, or a memorial fund — you've probably run into the same unpleasant surprise.
You raise $500. But by the time the platform takes its cut, the payment processor takes its slice, and the optional "tip" the donor accidentally left goes somewhere else entirely, you're looking at closer to $430.
That's not a hypothetical. That's Tuesday.
This article breaks down how online donations actually work, what the major platforms take from you, and when a simpler setup — just a PayPal button and a donation form — makes more sense than a full-featured platform.
Most donation platforms charge a percentage of every donation — typically between 2% and 8% on top of payment processing fees. The logic is: they built the software, they host everything, they provide donor management tools — and they fund it by taking a piece of your fundraise.
For large nonprofits running year-round campaigns, this can be worth it. The tools are powerful and the overhead is abstracted away.
But for an individual raising money for a neighborhood cause, or a small nonprofit running two or three events a year, paying $40–$80 per $1,000 raised — indefinitely — starts to feel like an odd deal.
Here's a quick look at what common platforms actually charge:
| Platform | Platform Fee | Payment Processing | Notes |
|---|---|---|---|
| GoFundMe | 0% (personal) | 2.9% + $0.30 per txn | Donors are nudged to tip GoFundMe; optional but prominent |
| Donorbox | 1.5%–1.75% | 2.2% + $0.30 (Stripe/PayPal) | Free plan has limits; paid plans from $0–$139/mo |
| Give Lively | 0% | 2.2% + $0.30 | Free for registered 501(c)(3)s only |
| Zeffy | 0% | 0% (donor tips fund the platform) | Donors are asked to cover costs; tip defaults to ~15% |
| Fundly | 4.9% | 2.9% + $0.30 | No monthly fee; high per-donation cut |
| PayPal Giving Fund | 0% | 0% for vetted nonprofits | Strict eligibility; disbursements can take weeks |
| PayPal (direct) | 0% | 1.99% + $0.49 (nonprofits) / 3.49% + $0.49 (personal/Goods) | You receive money directly |
| Stripe (direct) | 0% | 2.2% + $0.30 (nonprofits with discount) | Requires integration or a form tool |
The headline "0% platform fee" gets used a lot, but it rarely means 0% total cost. Always look at the full picture: processing fees, donor tip prompts, payout timing, and whether donor data lives in their system or yours.
Not every fundraiser needs a platform with CRM features, campaign analytics, and donor segmentation. Sometimes you just need a way for people to give you money cleanly and directly.
PayPal is often the right answer for:
With a direct PayPal setup, there's no middleman holding your funds, no platform disbursement schedule to wait on, and no percentage skimmed before the money reaches you.
What you do pay is PayPal's standard processing fee. For registered nonprofits, PayPal charges 1.99% + $0.49 per transaction through their discounted nonprofit rate (you'll need to apply for it). For individuals or unregistered organizations, you're typically looking at the standard rate of 3.49% + $0.49 for goods and services transactions, or the friends and family rate — though using friends and family for donation collection is against PayPal's terms of service and can result in account issues.
The math on PayPal's nonprofit rate is straightforward. On a $100 donation, you receive about $97.52. On a $500 donation, about $488.01. No platform taking another 2–5% on top.
PayPal's built-in donate button is functional, but limited.
You get a button. Donors click it, enter an amount, and pay. That's it.
What you don't get:
For many individual campaigns, that's fine. For a nonprofit that wants to track donor relationships — even at a basic level — it starts to feel like a gap.
The practical workaround most small organizations use is pairing a PayPal button with a donation form that captures information before or alongside the payment. The form handles the data collection; PayPal handles the money movement. It's not seamless, but it works well enough for occasional campaigns without committing to a full platform subscription.
You can start from a ready-made donation form template and connect it to MyFormConnect to store submissions, send notifications, and keep donor details in your own account — without a platform taking a cut of each gift.
One thing worth understanding clearly: there's a meaningful difference between platforms that hold your donations and platforms that route them directly to your account.
With most donation platforms, the money goes to them first. They batch it, process it, and disburse it to you on a schedule — sometimes weekly, sometimes longer. During that window, the funds sit in their system. For most campaigns this is fine. But if you're running a time-sensitive effort or simply prefer direct control, it's worth knowing.
With a direct PayPal setup, donations land in your PayPal account in real time. You're not waiting on anyone's disbursement cycle. There's no intermediary balance you need to monitor or request.
This is less of a financial concern and more of a trust and control concern — and for individuals especially, having donations arrive directly tends to feel more honest and straightforward to donors too.
Pros:
Cons:
Pros:
Cons:
Ask yourself three questions:
1. How often do you fundraise?
If it's once or twice a year for a specific event or campaign, a dedicated platform adds complexity you don't need. A direct PayPal setup with a solid donation form is enough.
2. Do you need recurring donations?
One-time giving is simple with PayPal. If you want monthly donors — supporters who give $10 or $25 every month — you'll need either PayPal's subscription setup (workable but clunky) or a platform built for it like Donorbox or a Stripe-based solution.
3. Are you a registered 501(c)(3)?
If yes, Give Lively is worth a serious look — it's genuinely free for registered nonprofits. PayPal's nonprofit rate also becomes available and meaningfully reduces processing costs. If you're not registered, your options narrow, but direct PayPal remains accessible and honest.
Most people overpay for donation infrastructure they don't use.
If you're an individual running a campaign, a volunteer organizer fundraising for a community cause, or a small nonprofit doing 3–4 events a year, you probably don't need a platform with donor CRM, automated receipts, and campaign analytics. You need a clean way to collect money and a form that captures who gave and why.
A direct PayPal setup — particularly if you're eligible for their nonprofit rate — is often the most cost-honest option available. You pay the processor. Nobody else takes a cut. The money arrives in your account, not in someone else's disbursement queue.
The tradeoff is simplicity for features. For occasional campaigns, that's usually a good trade.
Next in this series: Recurring donations for nonprofits — when it makes sense to set up monthly giving and how to do it without overbuilding.
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MyFormConnect Team
Our team of experts helps businesses improve their lead capture and conversion rates through strategic form design and implementation.